A R E A
A R E A
Adapting the “white cube” for the future…
The Call: Develop programming and services that break free of the constraints of a traditional “white cube” gallery to meet the demands of a fiercely online world and changing collector base.
The Outcome: Cross sector partnerships, a vibrant online presence, and unique transmedia experiences that welcomed both established collectors and first-time art lovers to the gallery.
The Impact: A new generation of collectors embracing art online and in person.
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